The campaign’s goal is to improve people’s mental health and wellbeing by “visiting the mood rooms in real life or discovering something they hadn’t previously considered on the board,” Elizabeth Luke, senior brand communications lead, said via email. It featured six installations and speakers such as Kenneth Cole, the iconic fashion designer and Mental Health Coalition founder Shandi Das, a music industry executive and founder of Stop the Shame, a nonprofit focused on education and awareness about mental health and representatives of HealHaus, a Black-owned wellness center in Brooklyn.įor the event, the company also partnered with Joybird, a modern furniture maker, to provide furniture in colors such as orange, pink and blue - and Idea Pins (a type of Pinterest content) - connected to mood rooms throughout the space.

The San Francisco-based company also created an immersive experience, Pinterest Havens: A Whole Mood, on May 3 and 4 in New York. SAN FRANCISCO: Amidst growing concern about the negative consequences of social media, Pinterest is trying to distinguish itself from rivals and make the case that the platform can help, rather than hurt, users’ mental health.įor Mental Health Awareness Month in May, the company partnered with The Mental Health Coalition, a nonprofit that works to reduce stigma around mental health, to generate creative content on topics such as mindfulness presence living with intention and digital wellness.

Pinterest campaign